A few weeks ago, I discovered a new-to-me designer who goes by the name of CHOCHENG. The gorgeous silhouettes and stunning details caught my eye from across the room. With hand embroidered buttons, beautiful silk petals that are transformed into collars and details, and use of the most luxurious fabrics, CHOCHENG uses his techniques learned early on from growing up in his grandmother’s atelier in China, and his time spent at Parsons in New York City.
CHOCHENG launched his first women’s ready-to-wear collection in 2005, and later opened his first store on the renowned Madison Avenue in 2009 (838 Madison Avenue). As of late, CHOCHENG is living in London where he is designing all of his Bespoke and Ready-to-Wear pieces and manufacturing there locally.
It’s no wonder that with his close attention to detail, pristine tailoring, and feminine silhouettes, he has attracted the likes of former first lady Nancy Reagan, Janet Jackson and Nicole Kidman. There’s no doubt that with such stunning designs, anyone would love to wear CHOCHENG’s handcrafted pieces!
Find out more here, and check out some of his amazing designs below!